Hi, I’m Kayden Pham
GRAPHIC DESIGNER
Welcome to my portfolio! Here you’ll find a collection of my work in typography, graphic design, and brand identity. As an immigrant, my approach is shaped by, but not limited to, cultural diversity, inclusivity, and curiosity.
INFORMATION GRAPHIC
“Walls that Speak” is an infographic poster that gives voice to graffiti’s artistic significance. The visual direction takes cues from graffiti’s raw energy, expressive lettering, and iconic imagery.
TYPOGRAPHY
“Underface,” a poem by Shel Silverstein, explores the complexity of human emotions. This poster uses layered visuals as a design language to translate and reflect the poem’s meaning.
TYPOGRAPHY - UX/UI - LAYOUT DESIGN
DECODE is a guide to Escape Rooms in San Diego. Whether you’re a beginner exploring this fun team-building activity or a seasoned puzzle-solver, DECODE helps you find the right experience. It is designed for a community of people who share a love for immersive challenges beyond books and screens.
BRAND IDENTITY - TYPOGRAPHY - TYPE DESIGN
Cloud Gaze is a café and music venue inspired by Dream Pop. From customize typeface, poster design, brand sheet, and brand deliverables, Cloud Gaze was created as a haven for Dream Pop enthusiasts to enjoy live performances from their favorite artists and be transported into an ethereal, dreamy, and atmospheric space.
TYPOGRAPHY - LAYOUT DESIGN
Introversion is often associated with inaccurate negative stereotypes, such as being depressed, antisocial, rude, or lonely. This zine challenges those misconceptions through the use of color, illustration and typography, offering a new perspective that highlights the more accurate and positive sides of introversion.